Small Business

I’m not talking about a polygon with triangular faces or a marketing scam to rope your friends in. I’m talking about The Pyramid Method, laid out by Cal Newport on his blog, Study Hacks. Newport tells the story of a friend of a friend’s journey to becoming a professional hip-hop artist. The key, he claims, was that the friend, Chris, followed the Pyramid Method – named for the hip-hop club, The Pyramid, where he honed his craft. Chris went back to the Pyramid again and again and as he worked his way to becoming the undisputed champ of their weekly rap battles, he polished all the different facets of his hip-hop game. This is the essence of Newport’s method. From the post where he tells Chris’s story: ...

It’s been on my mind a lot in the past month that Brookline Tai Chi is approaching its 20th anniversary. With a rough calculation, that also means that we are approaching having taught 10,000 students in that time span. I can’t decide which one of those milestones is going to look better on the big banner out front. How about “10,000 People Relaxed”? In light of reaching these major institutional marks, I’ve also been wondering about the underlying mechanisms that have given the school such an amazing run so far. Surely, with this longevity, there have to be elements of the Brookline Tai Chi experience that transcend any one individual teacher, staff member or student. Then I came across the concept of Core Human Drives, from the Personal MBA by Josh Kaufman. ...

So far in this series we’ve been talking about adapting your teaching style and the structure of your teaching business to fit the needs of your students. Now I want to look at a trait that all of the best teachers I’ve studied with share, which is a work capacity they can turn on like a fire hose. If your work capacity only comes out like water from a dripping faucet, you won’t be able to be “big enough” to encompass all of your students and their varying needs. ...

In Part 1 of this series, we talked about the social nature of wanting to belong to something bigger than yourself as one possible drive for learning tai chi. The social drive is a major aid teachers can rely on to build their base of students. Another one, that we’ll discuss here is our habitual drive, i.e. we are creatures of habit. That can be a good thing when it comes to maintaining a student base, but it is also the first major hurdle you have to clear as a teacher when it comes to getting new students. ...

Over the weekend, Energy Arts Instructor Jess O’Brien was in town, teaching at BTC. We got to spend some time together and talk about teaching, studying with different teachers, and trying to run a teaching business. One thing that we came back to again and again was how difficult it is to build up a student base. I think I know why. People are Lazy, Social, and Creatures of Habit Now, I know it sounds like a mean thing to say, but in the words of Stanford psychologist BJ Fogg, people are “lazy, social, and creatures of habit.” Rather than looking at this as a moral judgment, take it as a reality of the way we are wired to operate in the world. In fact, if you look at studies about willpower and motivation or start to research how our nervous system functions, you begin to see that these qualities are survival responses that drive efficient behavior. ...

Claude Hopkins, in Scientific Advertising: A Rapid stream ran by the writer’s boyhood home. The stream turned a wooden wheel and the wheel ran a mill. Under that primitive method, all but a fraction of the streams’ potentiality went to waste. Then someone applied scientific methods to that stream – put in a turbine and dynamos. Now, with no more water, no more power, it runs a large manufacturing plant. ...

In a recent post, I asked the question “Can you learn qigong (or any movement art) online?” The answer was a big fat qualified “yes.” I think there is a limited role that online resources can play in your movement education — even though movement is something best learned through live human interaction. So the question for you, as a movement coach, is not whether or not you can teach online, the question is “what is the appropriate way to use online resources in my movement education business?” ...