Kilimanjaro Made Easy

Z-Health Master Trainer Jen Waak is a self-described “recovering management consultant”. These days, she helps other “Keyboard Athletes” improve and maintain their bodies and stay healthy even when they’re stuck behind a desk all day. What surprised me about reading Jen’s advice on “what you should do at your desk”, was that it sounded a lot like what she did last year to get ready for a climb up Mount Kilimanjaro. ...

September 15, 2011 · 7 min · Dan Kleiman

Turning the Wheel

Claude Hopkins, in Scientific Advertising: A Rapid stream ran by the writer’s boyhood home. The stream turned a wooden wheel and the wheel ran a mill. Under that primitive method, all but a fraction of the streams’ potentiality went to waste. Then someone applied scientific methods to that stream – put in a turbine and dynamos. Now, with no more water, no more power, it runs a large manufacturing plant. ...

December 14, 2010 · 1 min · Dan Kleiman