1 minute read

I’ve been reading/watching a lot of BJ Fogg’s work lately. He studies the persuasive power of technology for positive behavior change. You’ll recognize my interest here if you read some of my recent posts on game design mechanics and the potential to integrate technology into real world learning. (Check out his Youtube channel for some shorter videos that explain facets of his work “in 60 seconds”) Here’s Dr. Fogg on simplicity: