small-business

7 minute read

I’m not talking about a polygon with triangular faces or a marketing scam to rope your friends in. I’m talking about The Pyramid Method, laid out by Cal Newport on his blog, Study Hacks. Newport tells the story of a friend of a friend’s journey to becoming a professional hip-hop artist. The key, he claims, was that the friend, Chris, followed the Pyramid Method – named for the hip-hop club, The Pyramid, where he honed his craft.

9 minute read

It’s been on my mind a lot in the past month that Brookline Tai Chi is approaching its 20th anniversary. With a rough calculation, that also means that we are approaching having taught 10,000 students in that time span. I can’t decide which one of those milestones is going to look better on the big banner out front. How about “10,000 People Relaxed”? In light of reaching these major institutional marks, I’ve also been wondering about the underlying mechanisms that have given the school such an amazing run so far.

9 minute read

So far in this series we’ve been talking about adapting your teaching style and the structure of your teaching business to fit the needs of your students. Now I want to look at a trait that all of the best teachers I’ve studied with share, which is a work capacity they can turn on like a fire hose. If your work capacity only comes out like water from a dripping faucet, you won’t be able to be “

8 minute read

In Part 1 of this series, we talked about the social nature of wanting to belong to something bigger than yourself as one possible drive for learning tai chi. The social drive is a major aid teachers can rely on to build their base of students. Another one, that we’ll discuss here is our habitual drive, i.e. we are creatures of habit. That can be a good thing when it comes to maintaining a student base, but it is also the first major hurdle you have to clear as a teacher when it comes to getting new students.

4 minute read

Over the weekend, Energy Arts Instructor Jess O’Brien was in town, teaching at BTC. We got to spend some time together and talk about teaching, studying with different teachers, and trying to run a teaching business. One thing that we came back to again and again was how difficult it is to build up a student base. I think I know why. People are Lazy, Social, and Creatures of Habit

4 minute read

Pro: My Car Broke Down and I Was Actually Happy about It I guess I need to explain that a little more. I wasn’t really happy that it broke down. I was on the way to Maine to teach the tai chi group in Farmington, so that sucked. And it was the clutch the completely died, so I knew it was going to be a few dollars to repair. But that was actually part of the silver lining.

3 minute read

Over the last month or so, I’ve gotten Trainerfly out into people’s hands and I’ve been learning some really interesting lessons. I think it was easy for me to get wrapped up in how I’ve evolved it as a tool in my business over the last two years and lose perspective on how other people might be trying to add it into their business from scratch, with none of that prior history.