You probably don’t realize it, but there is a good chance you are letting a lot of extra money in your business slip right out of your hands. In fact, if you don’t have good systems in place, I can almost guarantee it. In this post I’ll pull back the curtain and show you some of the systems I use to keep things running tighter. Specifically, I’m going to tell you about an end of year/new year’s marketing campaign, targeting my private clients from 2010.
For movement education professionals, understanding your marketing universe is so important. When I studied the history of astronomy and physics in college, it was fascinating to see how people had tried to better understand the natural world through conceptual models (by the way, the ancient Greeks knew the world was round because of the way their ships came into view on the horizon and Newton developed calculus to explain the motion of the planets).
In the process of building and launching Trainerfly, I’ve tried to keep the wisdom of Bruce Lee in mind:
Too many people are “looking at the finger” when they think of technology. What’s the point of lightning fast communication and access to an abundance of information? It has to come back to people communicating. Otherwise, it just doesn’t mean a thing. I hope that the proliferation of fast, ubiquitous communication technology accelerates so much, that people finally get beyond the finger-fascination and can start looking at the moon – in all its heavenly glory – again.
In a recent post, I asked the question “Can you learn qigong (or any movement art) online?” The answer was a big fat qualified “yes.” I think there is a limited role that online resources can play in your movement education — even though movement is something best learned through live human interaction. So the question for you, as a movement coach, is not whether or not you can teach online, the question is “
This is a draft of an idea I’ve been trying to put together around the “Spectrum of Services” you can offer running a small business in a particular niche.Â I’m trying to capture the relationship between your time face-to-face with clients, how much of a custom service you are offering, and how many people you can reach. For the professional movement educator, here are some typical examples of these variables at play: