Over at TechCrunch, Stephen Martin lays out his thesis about an interesting turning point for entrepreneurs in this economic climate. I could quote the piece at length, but I think this part is especially important: These business mavericks live by a new dynamic of success — unique individual strengths, expertise and credibility — fueled by today’s cultural and technological changes. In this new dimension of business lies the secret to success in our transformed world of commerce.
Claude Hopkins, in Scientific Advertising: A Rapid stream ran by the writer’s boyhood home. The stream turned a wooden wheel and the wheel ran a mill. Under that primitive method, all but a fraction of the streams’ potentiality went to waste. Then someone applied scientific methods to that stream – put in a turbine and dynamos. Now, with no more water, no more power, it runs a large manufacturing plant.
In the process of building and launching Trainerfly, I’ve tried to keep the wisdom of Bruce Lee in mind:
Too many people are “looking at the finger” when they think of technology. What’s the point of lightning fast communication and access to an abundance of information? It has to come back to people communicating. Otherwise, it just doesn’t mean a thing. I hope that the proliferation of fast, ubiquitous communication technology accelerates so much, that people finally get beyond the finger-fascination and can start looking at the moon – in all its heavenly glory – again.
