small-business-marketing

I’m coming to another big teaching cycle in Trainerfly and I think this short clip of David Heinemeier Hansson speaking at Stanford’s Entrepreneurship Corner is really useful to frame the mindset:

I know the point in the clip above is more about a strategy to take when you look at the “big guys”, but I really feel like the alternating cycles of “spending” and “teaching” are relevant here. We just went through a “

It’s the end of the year and it’s time to get out of old habits and mindsets. So, here’s my prediction for the best business model for independent fitness and wellness pros, for the next DECADE. Yeah, I think it’s going to take a few years to unfold, but the groundwork has been laid: No more brick-and-mortar businesses. Trust me, I know what it’s like to cut a $10,000 rent check each month.

If you’ve never read Kevin Kelly’s piece called 1,000 True Fans, I suggest you hop on that link and read it. When you come back, you can read some of my thoughts on the issue, but I probably won’t blow your mind the way Kelly will. Ok, are you back? Good. Here’s what I think stands out in his article for the aspiring “Movement Education Professional” (more on that term below).

You probably don’t realize it, but there is a good chance you are letting a lot of extra money in your business slip right out of your hands. In fact, if you don’t have good systems in place, I can almost guarantee it. In this post I’ll pull back the curtain and show you some of the systems I use to keep things running tighter. Specifically, I’m going to tell you about an end of year/new year’s marketing campaign, targeting my private clients from 2010.

For movement education professionals, understanding your marketing universe is so important. When I studied the history of astronomy and physics in college, it was fascinating to see how people had tried to better understand the natural world through conceptual models (by the way, the ancient Greeks knew the world was round because of the way their ships came into view on the horizon and Newton developed calculus to explain the motion of the planets).